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Alexis Interactive G2 Strategy Group


Whitehall Professional Property Management wrote the book on how to protect and manage luxury coastal homes. An affiliate of Croom Construction Company, Whitehall developed their unique preventive home maintenance program in 1999 for three reasons: simplify their clients’ life, maintain the structural integrity of their home, and ensure their clients’ home retains its value.

Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
Planned Parenthood of Northern NJ
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management


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Challenge :: Create a stronger marketing communication program – one that would dispel confusion about their services and build a stronger brand awareness. We immediately detected confusion in the market and set out to create a savvy, yet simple advertising and public relations program.

Solution :: Aimed at homeowners along Vero Beach’s barrier island, we created a bold print campaign and website. “Here’s what we see” is an interactive site featuring stunning architecture that compares what the untrained eye sees to what Whitehall professionals can detect. It was followed by a series of presentations to community influencers to dispel confusion and encourage the professionals to utilize Whitehall for their own clients. A SmartMove online video was also produced to help educate homeowners about the benefits of property management.

Results :: After only four months, their communication program started capturing attention and leads through print, direct mail and electronic media. Our continuous consumer research helps us shape the brand and tell the story of why preventive home maintenance and property management is a necessary protection plan. Watch their SmartMove video for more details.