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Alexis Interactive G2 Strategy Group

 

Strategic Marketing
Advertising & Design
Public Relations

 

 

STRATEGIC MARKETING
Brand Positioning Workshops:: We conduct day-long workshops designed to gain complete consensus among your organization's management team and marketing leadership on the brand's target customers, essence, promise, personality and archetype, laying the groundwork for the future.
Marketing & Communications Plans :: This is the crucial first step in understanding and planning brand strategies. There are no short cuts here. Careful planning of your annual marketing and communications needs can pay dividends from the outset.
Communications Plan Implementation :: Once you have a plan, you need to implement it. Keeping all the diverse parts moving like a well-oiled machine is our expertise.
Search Engine Marketing (SEM) :: We're experts at driving traffic to your website by increasing its visibility in search engine results with a proven ROI (Return on Investment). SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.
New Media :: Electronic media has completely changed the advertising landscape in recent years. What's new today could be old hat tomorrow. We stay ahead of the curve on your behalf.
Focus Groups :: What makes the consumer tick? We probe deeper to understand, gathering insights that are invaluable in marketing planning process.
Media Planning & Buying :: Before the Internet, "where" to advertise had far less variables. Today, selecting media that effectively and efficiently reach your intended audience is more complex. We understand the options and how to track the return on your media investment.

ADVERTISING & DESIGN
Multimedia Campaigns :: Our approach is never one-dimensional. We combine all the media arts — television, radio, print, video, and the Internet — as appropriate to make your brand shine.
Branding & Corporate Identity :: Your brand is more than just a logo. It's all the tangible and intangible attributes of your product, service or company that resonate with the public. We manage your brand for maximum visibility.
Print Collateral & Advertising :: In this digital world, there is still a place for strategically sound and beautifully executed printed pieces like brochures and annual reports, plus ads placed in more traditional media.
Direct Marketing :: This type of advertising campaign seeks to elicit an immediate action (such as an order, a visit to a store or Web site, or a request for further information) from a targeted group of consumers. Measuring response is not only possible, it is mandatory. Direct marketing spans multiple platforms, including digital, print and relationship marketing.
New Media :: Electronic media has completely changed the advertising landscape in recent years. What's new today could be old hat tomorrow. Trust us to stay ahead of the curve on your behalf.
Video Development :: Utilizing the most cutting-edge production techniques, we'll create digital films to showcase your product or service.
Website Development :: Your website is one of your strongest communication tools. We showcase your brand and keep your customers and prospects coming back for the rich and ever-changing content you provide.
POP Displays & Signage :: One of the most overlooked vehicles in the marketing mix, outstanding point-of-purchase displays and signs can do so much to enhance your brand image.
Package Design :: In an increasing regulatory environment, it's important to comply with the law without losing the brand-building power of smart packaging.
Original Illustrations :: Directing one of our talented artists to custom-craft an image for your communications is one of our specialties.
Photography :: Whether stock or original, we have a keen eye for images that help tell your story.

PUBLIC RELATIONS
Investor Relations :: Keeping shareholders and other stakeholders informed is crucial for any public company.
Public Affairs :: Every company has to consider how it interfaces with public policy. Every government, at any level, has a duty to keep its citizens informed.
Issue Advocacy :: When your cause, idea or policy needs coordinated support, we're there with actionable and strategic plans.
Political Communications
:: Influencing a particular political point of view is squarely in the new media camp these days. So are we.
Crisis Management
:: Sometimes, bad things happen to good companies. We skillfully deploy carefully crafted messaging targeting multiple audiences to help make it right again.
Corporate & Internal Communications :: We help develop communications objectives that are consistent with your organization’s goals. Winning the support and loyalty of employees is an important part of this job.
Media Relations
:: Dealing directly with the media on our clients’ behalf is all about managing expectations.
Spokesperson & Media Training :: Getting your ideas across with confidence when talking to the media or appearing on radio or television is an acquired skill. We can prepare you.
Corporate & Special Events :: From new product launches to business grand openings to corporate conferences we manage the organizational details and publicity with precision.
Video Development::
Utilizing the most cutting-edge production techniques, we’ll create digital films to showcase your product or service.
Search Engine Marketing (SEM) :: We’re experts at driving traffic to your website by increasing its visibility in search engine results with a proven ROI (Return on Investment). SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.

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