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Alexis Interactive G2 Strategy Group


Precision Painting & Waterproofing is a licensed contractor for building owners, homeowners and property management companies along Florida’s Treasure Coast.

Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
Planned Parenthood of Northern NJ
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management


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Challenge :: Reposition a luxury building contractor’s residential paint division as a strong paint contractor that has grown on its own merit and expanded into the commercial market. Change the perception that Precision is only for the general contractor’s residential clients yet still maximizes the affiliated relationship.

Solution :: Create a strong brand identity, then visually tell the story of how Precision started and where it is today. Utilize both digital and print media for public relations and marketing initiatives and measurement.

Results :: It’s early days yet, but the colorful new logo, website, services brochure and :90 video that distinguishes professional paint contractors from run-of-the-mill painters are already capturing attention in the market. The video was producing impressive search engine ranking and hits within one week of being posted.