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Alexis Interactive G2 Strategy Group


Miller's Fine Decorative Hardware in Jupiter and West Palm Beach has been a purveyor of kitchen and bath hardware and fixtures for more than 20 years. They approached The Alexis Agency for a fresh look and a more focused message in print and online.

Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
Planned Parenthood of Northern NJ
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management


millers fine decorative hardware ads

millers fine decorative hardware product ads

millers fine decorative hardware west palm beach grand opening announcement

millers fine decorative hardware website layout image

millers fine decorative hardware brochure

millers fine decorative hardware and rohl event announcement

millers fine decorative hardware truck wrap

millers window logo



Challenge :: Miller’s was well established with custom homebuilders and interior designers. However, many potential customers perceived them to be expensive and catering to the trade only. Miller’s needed to convey the message that they offer great style at affordable price points for everyone.

Solution :: A print campaign running in major lifestyle magazines challenged the conventional thinking that high style comes only at a high price. Headlines offered “Dollars per satisfying soak” and “Pennies per stimulating spray.” The theme was carried through to their website, public relations initiatives, and on to their social media and optimization plan.

Results :: “The Alexis Agency zeroed right in on what we were all about and what we needed to achieve in a challenging retail environment. When new customers come in with your advertisement or article in hand, you know you're moving in the right direction. And we experienced a 15% increase in business last year!” Victoria Pfeil, President/Owner