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Alexis Interactive G2 Strategy Group

 

Miller's Fine Decorative Hardware in Jupiter and West Palm Beach has been a purveyor of kitchen and bath hardware and fixtures for more than 20 years. They approached The Alexis Agency for a fresh look and a more focused message in print and online.


Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
CAAL
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
ERAU
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
OcuCue
Planned Parenthood of Northern NJ
PointOS
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management



 

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millers fine decorative hardware product ads

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millers fine decorative hardware brochure

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millers fine decorative hardware truck wrap

millers window logo

 

 

Challenge :: Miller’s was well established with custom homebuilders and interior designers. However, many potential customers perceived them to be expensive and catering to the trade only. Miller’s needed to convey the message that they offer great style at affordable price points for everyone.

Solution :: A print campaign running in major lifestyle magazines challenged the conventional thinking that high style comes only at a high price. Headlines offered “Dollars per satisfying soak” and “Pennies per stimulating spray.” The theme was carried through to their website, public relations initiatives, and on to their social media and optimization plan.

Results :: “The Alexis Agency zeroed right in on what we were all about and what we needed to achieve in a challenging retail environment. When new customers come in with your advertisement or article in hand, you know you're moving in the right direction. And we experienced a 15% increase in business last year!” Victoria Pfeil, President/Owner

Visit:: millershardware.com