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Alexis Interactive G2 Strategy Group

 

The Laughing Dog Gallery showcases America's foremost artists and craftsman in an open, accessible retail environment both on and offline. Their focus is on originality and diversity in their artists as well as clientele.


Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
CAAL
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
ERAU
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
OcuCue
Planned Parenthood of Northern NJ
PointOS
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management



 

laughing dog gallery ads

laughing dog gallery ads2

laughing dog gallery brand

laughing dog gallery promo

 

Challenge :: Develop a savvy, fun brand and marketing strategy utilizing the Gallery's passion for original, unique art and jewelry representing an eclectic range of personality and creativity. The Laughing Dog brand would need to be as expressive as the artists that make it up!

Solution :: Our illustrated tagline "Own Art. Be Happy" is a simple and amusing solution that communicates the pleasure of making art your own. We delivered the campaign promise in entertaining, unconventional ways. Now it is seen on buses, print ads, blogs, direct marketing campaigns, packaging, their Web site, social networking, and in numerous articles.

Results :: This highly successful campaign continues to permeate all aspects of the brand. Additionally, The Laughing Dog Gallery was recently voted #1 American Craft Retailer of the Year by Niche Magazine.