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Alexis Interactive G2 Strategy Group

 

John's Island Club, a premier private club in the prestigious John's Island residential community on Vero Beach's barrier island, hired us to develop an internal membership program aimed at current club members.


Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
CAAL
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
ERAU
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
OcuCue
Planned Parenthood of Northern NJ
PointOS
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management



 
 

 

Challenge :: How do you tap into the pride of club members, turning them into ambassadors for John's Island Club that ultimately help recruit new members from their circle of friends?

Solution :: Instead of a traditional set of brochures, we told “the John’s Island Club story” in a series of six uniquely designed pieces, each concentrating on one aspect of the club’s offerings, including community, dining, golf, beach and water sports, club activities, and health and fitness. Members were encouraged to share the materials with their friends, potentially attracting new candidates for membership. A video bringing the John’s Island Club story to life completed the “Great to be here” campaign.

Results :: “Since the very first brochure mailed, our campaign has been enthusiastically received by members. The desired cumulative effect was achieved: well-qualified membership applications more than doubled within the first season.” France Tanguay Kenyon, Co-Chair/John’s Island Club Membership Committee.