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Alexis Interactive G2 Strategy Group

 

Embry-Riddle Aeronautical University - Worldwide, is the distance learning arm of Embry-Riddle Aeronautical University, located in Daytona Beach, FL and Prescott, AZ. With over 150 campuses around the globe plus an online campus, Worldwide faculty, staff, and students are engaged with the university from five continents.


Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
CAAL
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
ERAU
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
OcuCue
Planned Parenthood of Northern NJ
PointOS
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management



 

erau newsletter

 

 

Challenge :: Connect the university’s vast internal network of faculty, staff, and students to increase awareness, affinity and involvement with the university’s brand and mission in a way that can be managed and measured for effectiveness.

We worked with the university’s technology and marketing teams to learn what current and past projects had been developed and launched to connect and communicate the university’s mission with their worldwide audience. We also sought out information on previous measurement initiatives to review the effectiveness of those projects. Like many organizations, projects had been launched effectively but no data existed to measure results that could lead to conclusive ROI. The Alexis Agency quickly moved to re-energize one of their projects, the university newsletter, by completely re-creating the design, format, approach, and delivery method.

Results :: The Alexis Agency produced and distributed a three-pronged newsletter campaign that was centrally managed, measured and tracked. The results were unanimous across all three sub-groups as readership and engagement increased every quarter. We created the newsletter with smart design elements and content so it also served as the foundation for quarterly town hall meetings conducted by the university's Chief Academic Officer. Our production, delivery and tracking system allows the client to engage with nearly 36,000 students and faculty, and gives us the ability to track effectiveness from an affinity and monetary viewpoint.