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Alexis Interactive G2 Strategy Group

 

Dubai Aerospace Enterprise University (DAEU) was the first accredited aviation and aerospace education program located in the Middle East. DAEU recruits top students from the Middle East, Asia, and Europe for both undergraduate and graduate programs.


Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
CAAL
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
ERAU
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
OcuCue
Planned Parenthood of Northern NJ
PointOS
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management



 

dae ads

dae logo

posters

 

Challenge :: Create a brand identity and supporting marketing materials to help launch a new, virtually unknown University, and effectively enter the International, private education sector. Communicate to potential students and position the University as a leading aviation/aerospace institution.

Solution :: We began with the most visible element of the brand: their state–of–the–art aircraft. Our bright, mosaic aircraft paint scheme evolved into supporting print collateral including student viewbooks, faculty and advertising campaigns, student and business-to-business recruitment brochures, and original aircraft illustrations.

Results :: DAEU's national and international profile exploded into the marketplace, attracting the attention of new recruits and established aviation businesses alike. Admissions goals were exceeded. The award-winning campaign swept a Gold ADDY, Silver, and two Merit awards from the 23rd Annual Admissions Advertising Awards. As a result, we also won contracts for two more DAE corporate divisions DAE Flight Academy, and DAE Capital.