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Alexis Interactive G2 Strategy Group


DAE Capital, a division of Dubai Aersospace Enterprise, owns a fleet of top–of–the–line aircraft with an ability to offer attractive leasing packages due to their extensive aviation experience, preferred access to local banks, and a customized capital structure for commercial airlines and investors.

Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
Planned Parenthood of Northern NJ
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management


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Challenge :: Following a highly successful launch of DAE University and DAE Flight Academy brand identities and marketing materials, DAE once again turned to the Alexis Agency to help launch their new business–to–business unit, DAE Capital. A well–strategized logo and tagline drove the brand followed by complete marketing materials, including identity, brochures and widespread advertising campaign.

Solution :: Focusing on DAE Capital's primary benefits – the brand equity of the Dubai location, the ability to purchase the most modern commercial aircraft on the market, and the highly experienced business aviation team – we created a savvy logo and tagline to mirror the global influence and rich heritage of this new leasing company. Understanding how expertise matters in the aviation industry, the Alexis Agency is smartly positioning DAE Capital as the "global aviation source" in international markets.

Results :: DAE Capital is fast becoming an international source, launching boldly into a world–class aircraft leasing business. The Dubai Air Show witnessed unprecedented aircraft purchases by the new business unit. Additionally, the 2008 Farnborough Air Show in England witnessed the launch of the competitive, global aircraft-leasing brand. Also see DAE Flight Academy and DAE University.