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Alexis Interactive G2 Strategy Group

 

Children's Home Society of Florida (CHS) was established in 1902 and is one of Florida's oldest and largest private non-profit organizations providing services to children and families. Recently, CHS implemented the Youth Transition Center, a pilot program to assist foster youth who are aging out of the system.


Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
CAAL
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
ERAU
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
OcuCue
Planned Parenthood of Northern NJ
PointOS
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management



 

childrens home society  ads

childrens home society brochure

childrens home society brochure2

 

Challenge :: Create an advertising and public relations campaign that incites and educates potential donors along the Treasure Coast, ultimately garnering donations and support for CHS’s $5 Million capital campaign. It would need to also raise awareness among the regional communities about increasing needs of aging out foster youth. The final goal of the capital campaign was to build a Youth Transition Center..

Solution :: We began with the most vulnerable and visible element – youth who age out of foster care. A poignant video and photography evolved into supporting collateral, including print materials, a micro-site and cultivated donor receptions, followed by a striking monochromatic print ad that both educates and influences.

Results :: The Youth Transition Center campaign made an immediate impact with regional media, resulting in numerous print editorials, broadcast news stories, and articles along Florida’s Treasure Coast. Donor prospects and donations increased significantly as well as awareness of the critical issues facing youth aging out of the foster care system. Our client’s $5 Million capital campaign goal was not only met, but it was exceeded by nearly $500,000. And it happened at the height of an economic recession!