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Alexis Interactive G2 Strategy Group


The Brook Women’s Hope Center is a resource for women who find they need help due to upheavals in their lives. It can be divorce, empty-nest syndrome, widowhood, medical problems, financial problems, job loss or single, retired and broke. Through education, support and inspiration, the Brook offers women hope and solutions.

Client List
Alpine Mechanical Services
Beachlen Development
The Brook Women's Hope Center
Brooks Family Business
Children's Home Society
Croom Construction Company
DAE Capital
DAE Unversity
DAE Flight Academy
John's Island Club
Kimley-Horn and Associates
The Laughing Dog Gallery
Miller's Fine Decorative Hardware
Planned Parenthood of Northern NJ
Precision Painting & Waterproofing
Rock City Gardens
Whitehall Professional Property Management


BWH brand

BWH stationary

BWH brochures

BWH website



Challenge :: Create a brand identity that conveys the mission of the women’s resource center without being cliché yet also creating the correct perception that the need for the services cross all socio-economic levels and ages.

Solution :: Rather than focus on the predictable images and connotations that the “brook” invokes, we strategically focused on the word “hope” as we created the logo, website and content. After all, offering hope is the cornerstone of this non-profit organization. And it is something everyone can relate to, regardless of her personal situation. What transpired was an ability to visually convey an even deeper definition and perception of what The Brook Women’s Hope Center represents – something every new brand and organization hopes will happen from the outset.

Results ::“Working with The Alexis Agency has been a true pleasure. The staff was courteous, professional and cognizant of my time with respect to production deadlines and clear responses to my communications with them. I am very impressed with their creative thinking and strategic approach." Patricia Pike, President and Founder

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